From next month onwards, all travel agencies and airlines are suppose to disclose the full price of travel package or airfare. They are suppose to include the Airport Tax, Fuel Surcharge, insurance and administrative..
But travel agencies and airline have our own concern.. Fuel surcharge are always subject to fluctuation.. Hotels will have their room surcharge and Gala Dinner for peak period. Airline also have their own different booking class with different fare. How about budget airlines, their fare is rates at its flight demand. To disclose all these in the ads.. I think it will be a very long list..
For example..
3D2N Hong Kong Free & Easy.
$340 + $200 (Airport Tax, Fuel Surcharge, Insurance & Administrative Fees)
Hotel: Dorsett Seaview
Airline: Cathay Pacific
Booking Class: 'S'
Travel Period: 1/11/08 - 14/11/08, 20/11/08 - 17/12/08, 26/12/08 - 29/12/08.
Room Surcharge: 24/12/08 at $50 / room / night, 31/12/08 at $100 / room / night
See just only one Hong Kong ads, you can see the number of words is so much.. then how about those dates in valid during the travel period??.. and considering the cost per row and column.. Then so many packages to advertise.. High cost!!!
How could the price and the wordy advertisement attract attention?? All our selling prices are file into 3 huge 3inch ring files.. with so many countries and products.. We are not like some business who only sell a few products or services.. Our range of fare varies a lot.. from low season to peak season, and peak season does not mean Singapore school holiday peak season.. it is also include overseas perk seasons... and different hotel have different seasonal rates and surcharge.. How could we advertise an attractive price??
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